Best subject lines for emails about cbd oil

Email Marketing 101 for Your CBD Brand

Due to the number of restrictions on advertising opportunities, such as paid search, for cannabis or cannabis-related brands, email marketing tends to be one of the more popular ways to reach your customers. (It should, however, be noted that many of the prominent platforms have policies against using their platform to market federally banned substances, such as cannabis.) Email campaigns are also inexpensive compared to other marketing strategies and allow businesses to communicate directly with their audience and keep them both informed and engaged.

Like other branches of marketing, email campaigns should be designed strategically. You’ll want to follow a number of best practices to ensure that you are maximizing the benefits of your email campaign.


Collecting and documenting all the necessary and important information about a contact is key to building a meaningful contact list. A great way to gather information from new and potential customers is by giving them something for free .

With the cannabis and CBD industry being so new, knowledge is one of the best things to entice people to sign up for newsletters or provide their information. An example might be including offers on your website for a free e-book about the differences between CBD and cannabis when people sign up to receive your emails. Allowing users to subscribe to a newsletter of choice (weekly/monthly or by topic, etc) is another way to build your list while collecting valuable information, such as the topics of interest of any given potential customers. This type of specific information also enables you to cater your emails to each segment of your audience.


CBD products have a variety of benefits and appeal to a variety of different people. Your customers are not all going to be responsive to the same type of product or appeal, the same way not everyone in your email list is going to react the same to the content you send out.

Tailoring email content and communication based on a set of traits, such as age, location, job position, status, etc. is a sure-fire way to get the types of responses you want, such as a purchase decision or membership sign-up.

Segmenting your email audience according to the interests of your audience makes it easier to determine what type of content and offers to send out. It also enables you to connect with them directly and therefore, drastically improve your open and click rates.


Some people may find monthly newsletters a nuisance and would rather only receive short email notifications about important information and updates or sales and exclusive deals. Others may want more frequent emails, such as a weekly news article or highlight of a product. Sending out different emails for each of these segments is an important way of showing your customer base that you are paying attention to their interests and, therefore, are truly aiming to serve them.

Finding the right rhythm for your business and your audience is an important way to actually retain that actively engaged customer base. As a brand, you will want these customers to actually open and click through your emails, or even potentially purchase products as a result of the email. Think about your specific audience and their preferences, and match your rhythm to theirs.


From your subject line to the email preview to the actual message content itself, your email should be written in an engaging manner.

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The subject line is particularly important as it is one of the first impressions your email has on its recipients. Crafting a catchy subject line can determine whether or not your contact is compelled enough to click through. A good rule of thumb when thinking of a subject line is to use concise language that makes some indication about the content of the email.

According to Hubspot , “up to 77% of email opens taking place on mobile”, so using subject lines with fewer than 50 characters ensures that the people viewing your emails are able to read the entire subject line in a glance.

Beyond that, your email should be timely and relevant to the audience while also creating a sense of importance that makes them feel special. A great way to accomplish this is by using personalization tokens, such as a name or a location, in parts of the email to forge a stronger connection. Proper phrasing can also go a long way in building loyalty amongst your customers. For instance, an email about “an exclusive offer for you” is far more likely to perform better than one that is about “a sitewide offer”. The exclusivity felt from certain phrases compels readers to convert better on your emails.

| Related: Check out our work with BFF Hemp .

Overall, newsletters and emails should be used to highlight whatever aspect of your business is critical for your success. For instance, if attending trade shows and expos are driving leads, send emails to promote your attendance and booth presence at those events. If you have a successful hero product, focus on the appeal of that product to make customers reach for it on shelves or online. If it is knowledge and experience that your brand brings to the industry, share blog posts and news articles via links to blog posts or credible resources.

Sharing your brand and its pillars of success will cement your authority within the industry and have your audience turning to you for every question or product purchase they have.

100 Email Subject Lines that Demand to be Opened

Your open rate is arguably the most important email marketing metric to monitor, after delivery rates of course.

Yes, you want your subscribers to convert into buyers. However, they actually need to open your emails. That’s why it’s crucial to write the best email subject lines.

In this post, we provide the best email subject lines of 2019 for inspiration, along with some email subject line best practices to get you started.

Email Subject Line Best Practices

69% of people report emails as spam based purely on the subject line. Meanwhile, 47% of subscribers will decide whether to open your email based on the subject line alone.

You have too much riding on your subject line to throw a quick bland description up and call it a day. Use these email subject line best practices to write copy that makes the mark.

  • Keep it short: Five words or less and under 40 characters (to account for mobile users).
  • Use actionable language: Action verbs like “shop” or “help” can go a long way.
  • Create urgency: Let readers know the time is now.
  • Use sentence case: You’re having a conversation with your subscribers and most people don’t write peer-to-peer email subject lines in title case.
  • Don’t be afraid of emojis: They can help shorten your email marketing subject lines and boost open rates by 66% or more.
  • Avoid spam: It’s not as easy as it sounds and what qualifies as spam constantly changes.
  • Segment your list: Don’t send the same subject line to your entire list. Personalize your content to improve open rates and conversions.
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The 100 Best Email Subject Lines of 2019

Use these 100 best email subject lines of 2019 as inspiration to create your content that encourages action and engages your audience.

  1. Huawei: [New post] Can We Measure the Power of Ideas?
  2. Credit Karma:Randi: New Score Alert
  3. Better Health: Ends today. BOGO 50% water & wine sale
  4. Middle East Children’s Alliance: How about 16 cents a day?
  5. UNICEF: Last call to send 2X lifesaving supplies
  6. JoAnne Fabric: Make it a year to remember with a free photo calendar
  7. You hit the Jackpot! Enjoy up to 50% off
  8. PayPal: Randi, want to send money abroad as fast as a lightning bolt?
  9. Huntington Bank: Help fend off fraud in 2019 with these simple actions.
  10. Huawei: [New post] What We’ve Got in Store for You at MWC 2019
  11. MyFitnessPal: 4 Reasons Why Breaking New Year’s Resolutions is a Good Thing
  12. Telegraph: Which of these four political parties would you choose?
  13. Club Quarters Hotels: Nama-stay in Your Room with Live Free Warrior
  14. Runtastic: 6 Reasons Why You’re Not Sleeping Well
  15. Airbnb: What to know before your trip
  16. Uncle Ed’s Oil Shoppe: FREE Washer Solvent Top Off and Battery Check
  17. WOW Air: Do you have everything you need for your trip to Detroit?
  18. Telegraph: The shocking reality behind some of our top restaurants
  19. Credit Karma: We miss you. So, we got you something.
  20. Google AdSense: Your users are ready for the holiday season, are you?
  21. Lucky Brand: 24 HOURS ONLY: buy one, get one 50% off!
  22. MyFitnessPal: What a Nighttime Snack With up to 19 Grams of Protein Looks Like
  23. BAMP Project: Wanna win free Michael Franti & Spearhead tix?
  24. Ulta: Our newest haircare discoveries are gonna make you
  25. MyFitnessPal: 6 Exercises Everyone Should Do
  26. Runtastic: Oops, you’ve been doing that exercise wrong!
  27. Lucky Brand: We can’t believe it either …
  28. BAMP Project: Wanna win Descendants tickets?
  29. St. Andrew’s Hall: Complimentary Tickets Inside!
  30. Lululemon: A Tee Made for Days Off
  31. Telegraph: What will we do after Brexit?
  32. Credit Karma: Randi: Someone Added You to Their Credit Card
  33. Lucky Brand: Want $60 off?
  34. eBay: A 20% coupon on active wear—but it won’t last long
  35. Laughing Lion Herbs: ⭐ ⭐ ⭐ ⭐ ⭐ How many stars would you give Laughing Lion Herbs?
  36. ezTaxReturn: We can’t get you excited about taxes. But we can make doing your taxes fast and easy.
  37. Irene’s Myomassology: How Does Factory Farming Affect Your Family?
  38. MyFitnessPal: 6 Healthy Foods You Should be Eating Regularly
  39. Lululemon: How will you spend the other 364 days?
  40. Lucky Brand: OPEN for a chance to win a Jamaican adventure!
  41. Lonely Planet: The stories behind our favorite souvenirs
  42. Hulu: ONE FREE MONTH: Kick Back with New Shows and Movies
  43. Jet’sPizza: Roses are red, sauce is too, we’ve got a heart shaped pizza for your Valentine & you
  44. GuitarCenter: Last chance to use your special coupon
  45. Ulta: Breaking news: You can redeem points on all beauty services! ⚡
  46. LuckyBrand: Does this spark joy in you?
  47. Cottage Inn Pizza: Choose Your Gourmet Cheese Bread!
  48. Lonely Planet: Where to travel based on your Chinese zodiac sign
  49. HelloFresh: Your next favorite recipe
  50. Irene’s Myomassology: Which Produce to Buy Organic
  51. LIDS: Will the Red Sox close it out in Game 5?
  52. Huntington Bank: Paris on a tank of gas? Here’s how…
  53. eBay: Revealed: you’ve got something good coming to you …
  54. Live Nation: JUST ANNOUNCED: Weezer & Pixies are coming to a stage near you!
  55. Coinbase: Own another crypto without adding more funds
  56. AEI Events: Invitation: What is next for US-Venezuela policy?
  57. Lonely Planet: Magical trips inspired by Disney classics
  58. Project on Middle East Democracy: Tunisia Update: UN Officer Arrested in Tunisia
  59. The Fix Chiropractic: I hope you can read this?
  60. PayPal Prepaid: Randi, a $20 credit for you and your friends
  61. Huawei: [New post] What the Top Tech Influencers Are Expecting at MWC 2019
  62. AEI Events: Invitation: Building better Arab armed forces
  63. Coinbase: Randi, you’ve been selected to earn 0x (ZRX)
  64. WOW Air: Did we WOW you?
  65. TurboTax: Hello & Congratulations! We Sent You This Special Promo
  66. Lululemon: Excel in Inclement Weather
  67. Lonely Planet: Seven surprisingly child-friendly cities
  68. The Fix Chiropractic: Reminder: Ask me anything?
  69. Mystery Themes: Top 10 GDPR-Ready & Niche Specific WordPress Themes
  70. Hurst Publishers: Britain’s Hidden Addiction: Sick-Note Culture
  71. Family Search: Randi, we’ve found a hint for your ancestor
  72. TurboTax: (Invitation Enclosed) E-file Today and Get Your Biggest Refund
  73. Donald J. Trump: President Trump is asking about you
  74. Better Health: 3 Day Flash: 30% off Plus +CBD Oil and Charlotte’s Web CBD
  75. Our treat for YOU! We’re giving you up to 50% OFF your next stay
  76. Reuters: Insights – Frightening world of video fakes
  77. Casper: Don’t hit snooze on us!
  78. Runtastic: 6 bad lunchtime habits & how to fix them
  79. Middle East Children’s Alliance: How much would you pay for a glass of water?
  80. Runtastic: Can you spot the myths in these rumors about running?
  81. Jon Stewart: I can’t believe I still have to do this
  82. The Fix Chiropractic: If you sit at a desk, then do this stretch?
  83. POP Fit Clothing: Don’t Miss Out ⏰ Sale Ends Today!
  84. PayPal: Randi, Need cash? PayPal Instant Transfer can help you get that fast!
  85. UNICEF: The worst place to be a child
  86. Better Health: Ends Monday: 45% off all Garden of Life
  87. Huntington Bank: Be alert against fraud this tax season
  88. MyFitnessPal: 8 Gut-Friendly Alternative Carbs
  89. Huawei: [New post] 5 Insights into the Readiness of 5G
  90. Casper: Here’s something to remind you of the Zzzs we shared.
  91. LinkedIn: [Report] 2019’s top 4 HR & hiring trends: Are you prepared?
  92. Congratulations! You’ve landed Secret Prices
  93. JoAnne Fabric: Tick Tock! Must-Shop Doorbusters END TONIGHT
  94. Telegraph: Could this be the first baby in Britain not to have a mother?
  95. Planned Parenthood: Early Bird Special – get your free gift!
  96. JoAnne Fabric: Thanks, Creativebug! Get 2 Months FREE! Start Now
  97. Runtastic: What time should you go to bed?
  98. Alyssa Milano: I need your help, Randi
  99. Ancestry: What did America sound like in 1930?
  100. You’ve snagged this: pay half price today – it’s Half Price Friday!
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You now have plenty of inspiration to create the best email marketing subject lines.

Wrap up

Allow yourself plenty of time to write the best email subject lines—they’re what gets your emails opened. Follow these tips:

  • Create urgency.
  • Write actionable copy.
  • Create unique subject lines for different segments of your audience.
  • Get to the point with concise copy.
  • Ask questions.

Don’t forget to run some tests to see which types of subject lines perform best with different segments of your audience.

Need some more help writing the best email marketing subject lines? Check out this blog post with the top three email subject line best practices to get started.